Three major points to create popular products services and category killers for SMEs (Japanese Edition)
Three major points to create popular products services and category killers for SMEs (Japanese Edition)

Read Now Three major points to create popular products services and category killers for SMEs (Japanese Edition) Kindle

"忙しい社長が30分で要点をつかめる、JCPO社長のためのエッセンスブックシリーズ。中小企業が、売れて儲かる商品・サービス群 カテゴリーキラーをつくる具体ポイントを、分かりやすく提示。 「ヒット商品を生み出せる会社になりたい」「下請け脱却したい!」、「新しいカテゴリー」を独自に開拓していく──。市場を自ら作り出してしまえば、当然ながら独占しやすくなります。少なくとも優位に立つことは容易になります。「そうは言っても、小さな会社で市場を創り出すなんて無理」と、ご心配の方も多い でしょう。これまで関わってきた300社の経営者の方々も、最初は皆、そう言われ ていました。結果は実に大きな成果となって現れています。その具体的な戦略、考え方、やって行き方…のエッセンスを、本書でお伝えします。Ⅰ カテゴリーキラーこそ事業成長の最強の武器  Ⅱ 「カテゴリーキラー」づくりのポイント1 「長期に耐えうる強いビジョン」の設定  Ⅲ 「カテゴリーキラー」づくりのポイント2 「市場が育つポジショニング」の設定  Ⅳ 「カテゴリーキラー戦略」づくりのポイント3 「顧客が顧客を生むサイクル」の設定  Ⅴ 5年、10年と確実に事業を発展させていくために必要なこと"

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