How to develop your business by overwhelmingly boosting your sales force: A management perspective that realizes high added value in the story (Japanese Edition)
How to develop your business by overwhelmingly boosting your sales force: A management perspective that realizes high added value in the story (Japanese Edition)

How to Read How to develop your business by overwhelmingly boosting your sales force: A management perspective that realizes high added value in the story (Japanese Edition) Kindle

"忙しい社長が30分で要点をつかめる、JCPO社長のためのエッセンスブックシリーズ。モノ売りから脱して付加価値を売っていけるように事業の体質転換をはかる具体戦略、「事業発展ストーリー」について、これまでに100社以上で大きな実績をあげてきた実務コンサルタントが、その考え方と手法について分かりやすくポイント解説した貴重な書。第1章 あなたの会社のブランド価値を下げる3つの要素第2章 事業発展ストーリーのつくり方 3大ポイント(1)過去の営業神話からの脱却第3章 事業発展ストーリーのつくり方 3大ポイント(2)自社の強みが本当に活きる営業戦略第4章 事業発展ストーリーのつくり方 3大ポイント(3)社内資産を最大限活用する第5章 確実に伝わるストーリーで社長が得られるもの■著者 吉澤 由美子(よしざわ ゆみこ)  自社の強みを活かした付加価値型の営業を実現する切り札「事業発展ストーリー」づくりを指導する実務コンサルタント。お願い営業を脱し、一流企業と互してブランド力を持てるようになる…と中小企業経営者から多くの支持を集める。大手保険代理店にて、提案型法人保険営業を10年経験。1千人を超える経営者と面談。「保険」や「リスク」という目に見えない商品をわかりやすく提案することを得意とし、新規契約件数3年連続トップ入賞するなど、営業部長として第一線で活躍。「営業はコミュニケーションが最も重要である」と考える中で、見えない物にブランド力を持たせる独自のノウハウを醸成。2012年、トップ営業として保険代理店で培った知識やノウハウを元に、営業に特化したコンサルティング会社を設立。これまでにコンサルティング企業数は100社を超え、売上50%アップや新規開拓前年比30%増などの実績を誇る。"

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